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A&X Shanghai 2018 Brand Huacan Ceremony was a complete success


September 11, 2018, byA&XHosted by Postmodern Luxury FurnitureA&XChina 2018 Brand Huacan Ceremony andA&XChina 2018 Distributor Dinner is grandly held! This grand ceremony was not only supported by dealer friends and partners from all over the country, but also by Mr. Tong Zhilong, Chairman of United Oulu Furniture, Mr. Gong Jinggang, Executive Deputy General Manager of Yuexing Home Furnishings, MIRKO, the Italian representative of the ESEDRA brand,A&XItalian designerMRACO and GIGI were present to help out and give speeches! At the same time, they attracted the attention of major mainstream media, including Tencent Video, Youku Video, iQiyi Video, Mango TV.... Friends from all walks of life and distributors from all over the country. We witnessedA&XThe brand upgrade strategy is a grand event in the new era forA&XThe development of the brand fueled the flames.


(“A&XThe scene of the ceremony)


After the event started, Mr. Tong Zhilong, Chairman of United Euro Furniture and Gong Jinggang, Executive Deputy General Manager of Yuexing Home Furnishing Group, expressed their sincere thanks and regards to the guests and distributors who participated in the event. And made new plans and prospects for the brand development and market layout of United Euro Furniture. The new brand innovation strategy won unanimous applause from the dealers on site.


(Speech by Tong Zhilong, Chairman of United Oulu Furniture) 

(Speech by Gong Jinggang, Executive Deputy General Manager of Yuexing Home Furnishing Group)


A&XAs the first brand of United European Furniture, the brand has achieved gratifying achievements so far.A&XOver the years, we have insisted on independent research and development and invested heavily in original product design every year. Its new luxury and CASA have become industry leaders leading the trend of post-modern furniture. But want to achieve better results and stay ahead of the way,A&XInsist on being original and not slack. The market is changing rapidly, the trend is constantly updated, the industry environment is complex, and the competition is becoming more and more fierce. The current situation of these markets requiresA&XOnly by actively responding can we continue to stay ahead. At the meeting, Mr. Zhang Rong, deputy general manager of United Euro Furniture, introduced to the guests on behalf of the companyA&XSeveral strategic measures for the brand in the future, through these strong brand measures, guaranteeA&XStand out in the brand competition.


(Zhang Rong, Deputy General Manager of United Oulu Furniture, sharedA&XBrand strategy)


2018年是A&XIn the year of brand upgrading and transformation, the company leaders and five outstanding distributors successfully launched this eventA&XThe brand's national tour exhibition project started the journey of brand upgrading.A&XChina's 2018 brand tour will successively bloom in the five major cities of Xi'an, Shanghai, Wenzhou, Suzhou and Xuzhou.


(United Continental Furniture family startedA&XNational Brand Tour)


The successful signing of the contract between United Continental Furniture and the Italian brand ESEDRA. United Continental Furniture will consider more possibilities in the future. Introduced pure Italian minimalist light luxury brand ESEDRA, with nearly 60 years of brand history, ESEDRA products are spread all over the world. ESEDRA’s design team is second to none in the industry. ESEDRA’s design power is not limited to outstanding designers in the style center, but also cooperates with world-renowned celebrities in the field of design, dedicating strong joint projects and works, and has served many world-renowned brands such as FENDICASA, NATUZZI, etc. provide design solutions.


(United Continental Furniture and Italian ESEDRA brand cooperation started)


(United European furniture marketing team toast the guests)



(Feel at home, drink freely)


United Oulu Furniture adheres to the vision of "becoming a century-old high-end furniture enterprise"" with a rigorous, responsible, and improving attitude, people-oriented, strict quality control, and committed to delivering a high-quality lifestyle.A&XAlways committed to providing the market with high-quality original furniture, it has gradually been recognized by consumers and the industry, and its market share has been steadily increasing.A&XIt is already a mature brand. This grand ceremony markedA&XThe brand will continue to innovate and grow on the road to becoming a post-modern luxury furniture brand!


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