ESEDRA’s Beijing debut has a good news, and the 2018 Design Cup is my best show!

On June 14-17, 2018, the 2018 Beijing International Home Furnishing Exhibition, hosted by Juran Home, came to a successful conclusion. The Italian brand ESEDRA, which first landed in mainland China and appeared in Beijing, stood out from thousands of brands with its unique and pure Italian minimalist style and innovative design. ESEDRA has won in one fell swoop Jointly organized by Juran Home and Sina Home Furnishing, the 2018 Actual Designers Cup "Silver Award for Booth Design", and at the same time signed more than 10 dealers on-site during the exhibition, the regional layout card game started ahead of schedule.

At the "Designer Cup" Home Design Grand Prix Award Ceremony, ESEDRA won the Silver Award for Booth Design! The judges said that ESEDRA, an Italian brand that has traveled across the oceans to mainland China, not only brings new product design concepts and styles to the mainland consumer market, but also unique booth design techniques. Throughout the exhibition, ESEDRA’s exhibition hall design is innovative, not only visually simple, innovative, creative, but also in line with the brand style. Moreover, it fully embodies the concept of green, environmental protection, and sustainability, conforms to the principle of "3R" (Reduce, Reuse, Recycle), pays attention to the use of renewable, recyclable, and recyclable environmentally friendly materials. The best in terms of low dust and assembly efficiency!

It is reported that hundreds of Chinese and foreign brands participated in this "Designers Cup". One of the pioneers of the Italian minimalist movement, ESEDRA, is very popular among many works! ESEDRA itself is an extremely heavy design and Innovative brand, a small test at this exhibition, ESEDRA's innovative spirit has begun to take shape.

ESEDRA showroom entrance

At the Beijing International Furniture Fair in June 2018, it was the first show of the Italian minimalist furniture brand ESEDRA in mainland China, announcing its official entry into mainland China. A design brand that has been inherited for more than 60 years, and its blood's sense of innovation is deeply rooted. This is evident from the award of a booth built in mainland China. And its greater innovation is reflected in its product design, material selection and craftsmanship, which is more eye-catching and boosts confidence. During the first show in Beijing alone, dealers in more than a dozen cities signed to join, and good brands and products total Can inadvertently bloom bright light!

Many cities have been rushed to sign, the city card station started

ESEDRA 丨 Aesthetic minimalism

It is reported that ESEDRA was born in Italy, which is world-famous for its outstanding, unparalleled craftsmanship and innovative ideas. It has the basis of rational and minimalist movement, and its timeless classic design at the Milan exhibition makes them appreciated by all aesthetic furniture lovers worldwide.

The distinctive design demonstrates the quality charm of simplicity, luxury and grandeur. The shape is made up of tough and smooth straight lines, and the carefully selected fabrics present a full and soft visual experience, making the space more concise and solemn.

ESEDRA, a minimalist product

The collection value of ESEDRA is reflected in the innovative use of materials and rich color matching, making it fashionable enough without losing its classic charm. Consistency of craftsmanship, selected style and color range give the whole work a unique flavor. This means that all customers can confidently choose a living space that perfectly matches their needs. Only Isedra has this style and quality.

ESEDRA Isidula, Jane is a freshman

The color matching is rich and free, and the unique design gives great feasibility for color matching. Regardless of the color matching style, ESEDRA can hold it. This benefits from its simple design, exquisite craftsmanship and innovative use of materials. Whether you are elegant or warm, you can always show the owner's rich personality from the minimalist label.

ESEDRA, the original intention is minimal

Since ESEDRA was born in 1961, it has been favored by international aesthetic furniture lovers. The exquisite craftsmanship inherited from generation to generation in Florence ensures the unparalleled noble quality of ESEDRA. While the innovation of design has been continuously improved during the development, the craftsmanship and materials have never deviated from this design service, and everything is revolving around minimalism. ESEDRA is committed to pursuing the ultimate in minimalist aesthetics, bringing surprises and a tasteful lifestyle to people, and its original aspirations have remained unchanged in the changing times.

ESEDRA, the shape of tomorrow

Today, Estella presents a new life experience,

It uses traditional and even ancient materials to ingeniously shape modern times,

Let it be the treasure of the future!

About ESEDRA

1961 The Bacci family founded the ESEDRA brand in Florence, Italy, the birthplace of the European Renaissance. It has been more than 60 years since then. Isidura integrates innovative design, handcraftsmanship, unique materials and rich colors into the urban space, interprets the taste of life with minimalism, roots in traditional Italian handicrafts, pays attention to details, and creates simplicity, practicality, solemnity, avant-garde, and extremely creative Aesthetic furniture. Isidula has strong design strength and has attracted many attentions at the Milan International Furniture Fair for its outstanding design. It has provided design solutions for many internationally renowned furniture brands such as FENDICASA, ROCHEBOBOIS, NATUZZI, VISIONNAIRE, ARKETIPO, etc.