Ingenuity·Extraordinary丨The 20th Anniversary Celebration of United Euro Furniture and the A&X New Product Launch Conference ended successfully

Twenty times in the Spring and Autumn Period and more than 7,300 times of rising and falling, the original intention cultivated the glorious dream of this moment!

Twenty years of hard work, two hundred and forty months of struggles, the ingenuity has become an extraordinary achievement today! From 1998 to 2018, the people of United Oulu have used their ingenuity and original intention to create a spirit of inspiration, and they have set foot in the footsteps of ever-changing with their focus and pursuit!

On the afternoon of January 10, 2019, the 20th anniversary celebration of United Continental Furniture with the theme of "Ingenuity · Extraordinary" was held in the Sea World Ballroom of Hilton Hotel, Nanshan District, Shenzhen. On the day of the celebration, United Oulu Furniture ushered in the 20th anniversary of its founding and held the 20th anniversary history exhibition, celebration ceremony,A&XA series of celebrations including the launch of new furniture products in 2019, the signing ceremony of key original brands in the Guangdong-Hong Kong-Macao Greater Bay Area, art performances, and other series of celebrations, presented a unique "Birthday Party" for the 20th year with the characteristics of United European Furniture. More than 300 heavyweight guests from across the country Attending, gathered in Shenzhen, the birthplace of the company, to participate in the grand event, and witnessed the glorious 20-year history of Lianhe Oulu Furniture! Ms. Zhang Bingbing, Secretary General of China National Furniture Association, Vice Chairman of UNESCO "World Museum Alliance"; To Wenbo Group Company: Chairman; Chairman of Shenzhen Cultural and Creative Industry Association; Chairman of Guangdong Anhui General Chamber of Commerce Mr. Wu Fuqing, Shenzhen Honorary Chairman of the Furniture Industry Association; Mr. Hou Kepeng, editor-in-chief of "Shenzhen Furniture News", Mr. Huang Kaiyuan, president of Huizhou Furniture Association, and other important guests attended the event and delivered congratulatory speeches. Ms. Che Jianfang, co-founder of Red Star Macalline, Mr. Wang Linpeng, Chairman of Juran Home, Chairman of All-China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce, Chairman and President of Yuexing Group Co., Ltd. Mr. Ding Zuohong, Chairman of the Sixth Space, Xing Jiguo, National Industrial and Commercial Executive chairman of Lianfang Decoration Chamber of Commerce. Honorary Chairman of Guangdong Furniture Chamber of Commerce. Xu Jinghong, Vice President of Xiyingmen International Business Chain Group, Ms. Liu Yunhua, Vice Chairman of Fusenmei Home Furnishing, Mr. Wang Ning, President of Juran Home International friends have sent more than 30 congratulatory messages. More than a dozen industry media, including Sina Home Furnishing, Tencent Home Furnishing, Sohu Focus Home Furnishing, Pacific Home Furnishing Net, Phoenix Net, Netease, Toutiao, Tencent Video, iQiyi, ACS Design Magazine, etc. reported on the event and interviewed Tong Zhilong, chairman of United Oulu Furniture, and industry leaders.

Mr. Tong Zhilong, chairman of United Oulu Furniture, appeared at the celebration that day and delivered a speech. Mr. Tong reviewed the 20-year leap-forward development process and remarkable achievements of United Oulu. At the same time, he also expressed his sincere gratitude to all sectors of society for their long-term support in his speech, and especially expressed his sincere gratitude to all employees of Lianhe Oulu Furniture for their hard work and dedication for 20 years. Create a brand, and the next 20 years of United Euro Furniture will definitely be more brilliant!"

Time flies and the years are astounding. It has been an unforgettable twenty years since the establishment of United Oulu Furniture in 1998. Twenty years of traveling day and night, thanks to dealer friends, supplier friends and people from all walks of life for their strong support, and grateful to the group’s family members for their perseverance. Although the celebration has ended, it has left many beautiful and moving moments for a long time to remember. Let us review this unforgettable classic moment together!

Time corridor relive the years

Passing through the magnificent lobby of the Hilton Hotel, in the spring breeze smile of the young and beautiful welcome lady, the guests walked through the 20th anniversary time tunnel and came to the 2019 celebration site. The romantic and elegant flower wall embraced the union Ou Ou Furniture, as a souvenir, will arrive at the exhibition hall of representative products in the past years, and walk calmly, talk and smile!

Dazzling beauty opening vigorous youth

The whole celebration kicked off with a splendid light show and joyous tap dance. Specially invited Southern TV station's very car host Shi Qiang and Shenzhen Finance Channel host Cai Yun as the host of this celebration party. The magnificent scene, stunning brand image video, and novel and joyful programs made the guests immersed in the audition feast from the beginning.

Guest speech Industry trends

Mr. Tong Zhilong, Chairman of United Oulu Furniture, Ms. Zhang Bingbing, Secretary General of China Furniture Association, Vice Chairman of UNESCO "World Museum Alliance"; Zhiwen Bo Group Company: Chairman; Chairman of Shenzhen Cultural and Creative Industry Association. General Manager of Anhui Province, Guangdong Province Mr. Wu Fuqing, President of the Chamber of Commerce, and Mr. Hou Kepeng, Honorary Chairman of the Shenzhen Furniture Industry Association, delivered speeches respectively, sharing their fate with Lianhe Europe, the future direction of the furniture industry, and wishing that the next 20 years of Lianhe Europe will be more exciting and realize a century of furniture dream.

Tong Zhilong said that the 20 years of United Continental have witnessed the changes in the modern furniture industry. In the future, facing the next 20 years, United Oulu Furniture will continue to uphold ingenuity, not forget the original intention, advance with the times, and change according to the situation. Coming back from the hustle and bustle, only facing future thinking, corporate international standard management, brand upgrade and construction focus, a series of marketing mix strategies centered on partners, to subvert the previous thinking bottleneck in the furniture industry marketing management system, and innovate Goods model, product system, focusing on channel upgrades and concept upgrade combinations.

Ms. Zhang Bingbing, secretary-general of the China Furniture Association, affirmed the positive role of United Continental Furniture in the development and changes of China’s home furnishing industry in the past 20 years, and the status of United Continental Furniture in the industry. A&XThe brand insisted on making original design products and gave high praise. She said that the Chinese furniture industry needs more such home furnishing brands to win in the fierce international competition in the future.

Wu Fuqing said that as a joint venture with China’s furniture industry, United Continental Furniture, as an old friend of United Continental, we have been unable to tell whether the development of the industry has created the brilliant achievements of United Continental Furniture or the brilliant achievements of United Continental Furniture. It has promoted the continuous progress of the industry, but the achievements of Lianhe Europe are obvious to all. He said that the realization of the Chinese dream is inseparable from three points. The first is a down-to-earth enterprise like Lianhe Europe, the second is the spirit of innovation, and the third is the craftsman. Ingenuity, Mr. Tong Zhilong's twenty years of sticking to the craftsmanship spirit is worth learning by all furniture people.

Mr. Hou Kepeng, Honorary Chairman of Shenzhen Furniture Industry Association, addressed the celebration. He said that in the past 20 years, United Euro-Europe has embarked on a road of innovation that is forging ahead and making breakthroughs; a road of entrepreneurship that strives for excellence and hard work; a road of ingenuity to strive for perfection and excellent quality; a road to growth of co-creation, sharing and win-win , He is a forensicist for the last 20 years of United Euro-Europe, so he has enough confidence that the tenacity, persistence and bravery of this enterprise convinced him that the next 20 years are more worth looking forward to!

New product release, innovation and breakthrough

At the 20th anniversary celebration, Tong Zhilong, chairman of United European Furniture, made his debut as a designer for the first time, with the theme of "Ingenuity and Extraordinary".A&XWith the release of new furniture products in 2019, Tong Zhilong and the guests shared the development history of United Euro-Europe since its establishment in 1998, and shared corporate memories like a few treasures. He said that others always ask him about his original intention to make furniture. His answer is simple and simple but sufficient , That is like it!A&XThe brand's 2019 new product release set off the first climax of this celebration. New products with knight culture connotation, unique design concepts and industry-leading craftsmanship characteristics, breakthrough industry design and manufacturing technology made the guests amazed.

Awards Ceremony, Thanksgiving Sharing

The wind and rain have been with you for 20 years. Thank you for being there along the way. The awarding session has enlightened everyone. The growth of an enterprise requires everyone's efforts. The same is true for United Oulu Furniture. For a pragmatic company, the gratitude of United Continental has never been just a slogan. Over the past 20 years, the trust and support of dealers has supported the company's steady development and has gradually become the leading brand of luxury furniture in China. The grace of dripping water will be returned by spring. At the 20th anniversary celebration, United Euro Furniture provided an 8-day design trip to Italy for more than 10 outstanding dealers in 2018, the firstA&XThe Lingxi Award selection was successfully held, which completely detonated the celebration scene.

obtainA&XThe top and runner-up teams of the furniture sales star in 2018 are Shunde, Guangzhou, and Beijing. The model star teams are Shantou, Wenzhou, and Fuzhou. The service star is included in Ningbo, Xiamen, Hangzhou, and Taiyuan.

A&XThe first winners of the Lingxi Award were also announced in the eyes of everyone. They were Fuzhou Gold Award; Guangzhou Silver Award; Bronze Award Chengdu, Ningbo and Yueqing.

Original brand rights protection contract

United ContinentalA&XAs a well-known brand in the industry that specializes in designing and producing post-modern luxury furniture, the brand has been insisting on independent research and development of original designs for many years, and has become an industry leader in leading the home furnishing trend, and once became the object of competition for imitation by peers. Many consumers buyA&XThe product is not only because of the outstanding design and quality, but also the uniqueness of the product. There are many counterfeiters on the market A&XProducts, facing this unlawful competition,A&XHave confidence and determination, and use loud and sound actions to protect the legitimate rights and interests of the brand. 2019 isA&XThe year of brand strategy upgrade, in order to better protectA&XThe rights and image of the brand, together with Euro Furniture and the Guangdong-Hong Kong-Macao Greater Bay Area Home Furnishing Industry Intellectual Property Protection and Rights Protection Center, initiated a contract to work together to build key original brands in the Guangdong-Hong Kong-Macao Greater Bay Area:A&XPost-modern luxury home.

The most beautiful feelings

The most touching part of the ceremony was that Tong Jianxi, the second generation of United Eurofins, presented the coming-of-age gift for United Eurofurniture, a company that embodies the hard work and sweat of parents' lives. Tong Jianxi read it aloud and interpreted the letter written by the heroic revolutionary martyr He Gongwei to his father with a full and enthusiastic voice. He expressed his firm belief in adhering to the original aspiration, and wished United Europe to be firm in faith, never forget the original aspiration, and go forward!

Toast and celebrate happy birthday

Toast to invite Mingyue, go to Pengcheng hand in hand. Tong Zhilong, chairman of United Oulu Furniture, invited guests representatives to open champagne, cut cakes, and take a group photo together, wishing United Oulu Furniture the 20th and the crown. "Boom" champagne opened, the golden sparkling wine was like the golden years that have passed by 20 years. Chairman Tong said that all his emotions have been integrated into this glass of wine. Everyone toasted together and wished United Europe a more brilliant tomorrow. Afterwards, all the guests were invited to participate in the 20th anniversary celebration thanksgiving banquet held in the Sea World Ballroom. The on-site spectacles staggered, and the host and the guest enjoyed themselves.

Delicacy jade plate, feast of taste

For this time, we are more attentive-exquisite tableware, splendid flower art, the dishes prepared by the famous Hilton chefs: all lucky suckling pigs, broth baked Boston lobster, steamed deep sea tiger spots, etc., presented by the flower art master, dinner Luxurious cuisine combined with beautiful floral decorations make the winter table glow attractive. It is not only a high-grade dining experience, but also a luxury enjoyment that belongs to the 20th anniversary of United Continental. The sight, hearing and taste of the VIPs present were greatly satisfied in this pleasant and short-lived ceremony.

Costume party graceful and luxurious

Happy times flew by, and the celebration ended in the last gorgeous costume ball. Prom is synonymous with a wonderful dream. Under the romantic light, the guests’ gorgeous evening dresses were shining, and the skirts and suits danced together in the beautiful melody of the waltz, as if the moment tonight is eternal. United European Furniture,A&XIn this warm winter, the furniture will make every effort to create a perfect ball with top social party specifications, bringing everyone into this fairytale romantic evening!

20 years丨excellent ingenuity

The six chapters of the celebration, including talk and gratitude, prospects and dreams, the beliefs that I wanted to convey in the past 20 years, and the gratitudes I wanted to express in the past 20 years, were all displayed in the 20th anniversary feast.

With a flick of a finger, United Continental is 20 years old. 20 years of uniting Europe, like watching the moon in the court, slightly achieved. Led by the chairman of the board of directors Tong Zhilong, Lianhe Ouluren started from 1 room, 4 people, and 20,000 yuan start-up capital at the beginning of its business in 1998. After trials and hardships, it has grown from small to large to today’s Lianhe Oulu Furniture group.

The average lifespan of Chinese private companies is only 2.9 years. Each year, about 1 million private companies in China go bankrupt. 60% of them will go bankrupt within 5 years, and 85% will die within 10 years. Only companies that can survive more than 3 years 10%, the average life span of a large enterprise group is only 7.8 years. Among them, 40% of enterprises declared bankruptcy at the start-up stage. In China, 2740 companies go bankrupt every day. On average, 114 companies go bankrupt every hour, and two companies go bankrupt every minute.

——A private furniture company that has survived for 20 years is worthy of pride and pride!

In the past 20 years, it is neither long nor short. It is the brand value created by all the employees, suppliers, and distributors who have united Oulu's family with more than 7,000 day and night efforts. As the theme says: Ingenuity and extraordinary.

Through the past, the sweat of struggle is gently wiped away; looking back on the journey, a triumphant smile is spreading. Just like everyone’s blessing, through the continuous improvement of corporate management, brand building, and production and research capabilities, we believe that the next 20 years of United Europe will be more brilliant!