A&X Luxury Furniture has reached a strategic cooperation with Kujiale to promote another upgrade of brand services!

In 2018, the high-end furniture market will continue to lead the continued rapid growth, and transformation, upgrading and strategic adjustment will become the norm in the industry. In order to adapt to industry changes and provide high-quality customer service, recently, A&XLuxury Integral Furniture reached a strategic cooperation with Kujiale Intelligent Cloud Design Platform. This is after the cooperation with Yuanfang's overall home design platform, A&XThe second selected auxiliary scenario design platform, after cooperating with Kujiale,A&XIt will promote the upgrading of marketing design, brand marketing, user experience, and other services.

As the middle class of Chinese society expands year by year, mid-to-high-end furniture has been the fastest growing industry in recent years and the penetration rate is increasing. In 2020, the market capacity of mid-to-high-end furniture is expected to exceed 500 billion.

Since 2016,A&XThe rapid development of luxury overall furniture,A&XBrand awareness and customer groups are getting bigger and bigger, and market demands are diversified, and higher requirements are put forward. Since getting involved in high-end furniture, the comprehensive ability of a complete supply chain, overall design level, precision production, comprehensive service and other brand strengths will becomeA&XThe key to brand success.A&XCommitted to providing customers with high-quality furniture and services, creating a high-end lifestyle, always remembering the original intention, and always trying to improve our design capabilities, service capabilities, and research and development capabilities. This is exactlyA&XChoose the purpose of cooperation with Kujiale.

Kujiale is an excellent brand in the field of 3D cloud design, using 3D, VR/AR, AI, etc. to achieve a "what you see is what you get" decoration experience in the home furnishing industry. this timeA&XThe reason why I chose to cooperate with it strategically is to achieve the realization by using Kujiale to enrich the tool system through complementary advantages.A&XThe customer experience service has been upgraded in an all-round way, and the ability of personalized customized services has been improved. Let the marketing end store comprehensively improve the design efficiency and overall design level, and present it more perfectly by creating a customized 720-degree panoramic scene shopping experience for the whole houseA&XProduct quality and brand concept, let consumers better understandA&X。

A&XPositioning in the high-end market, no matter the brand, product or service must match, becauseA&XWhen customers choose furniture, the priority is not price, but quality first, and they have higher requirements for brand concept, product quality and design connotation. In the eyes of consumers,A&XHigh-quality, high-value, and connotative products can improve the taste of home decoration, which is the performance of personal taste.

This cooperation with Kujiale is justA&XAn attempt at the brand's new strategy only stayed at the level of the use of display tools on the Kujiale platform and the level of high-precision collaborative product modeling. In the future, the two parties can carry out deeper brand cross-border marketing cooperation, from brand, product to marketing dimensions, diversified forms and leveraging efforts to achieve mutual benefit and win-win results.A&XIn the future, we will consider cooperating with more third-party platforms with a foundation and value for cooperation. Now the product promotion and marketing strategy goals have been achieved. CurrentlyA&XKujiale and Yuanfangyun design systems have been deployed in specialty stores across the country, and new high-precision models of 2018 have been put into use one after another. Welcome everyone to visitA&XNational specialty store experience.

A&XIt is believed that in the case of high-end home furnishing products being heated, in order to win the hearts of more high-end consumers, it is necessary to in-depth market understanding of consumer preferences, to invest in their preferences, and to continuously infuse brand building, product quality, and design. Quality, work hard, improve quality and service areA&XThe eternal belief of the brand, whether in the past, present or future,A&XAlways uphold high-end quality standards and move forward.