A&X丨Taking up the big stick of the law and hitting the offenders of product design patents!

A&XAs a well-known brand in the industry that specializes in designing and producing post-modern luxury furniture, it has been insisting on independent research and development for many years, and increasing investment in original product design year by year.A&XIts CASA and new luxury series have become industry leaders in leading the trend of post-modern luxury home furnishings due to their unique design and excellent quality. In order to respond to market changes and meet the taste needs of high-end consumers,A&XPost-modern luxury overall home furnishings will launch new boutiques every year. However, some illegal organizations or individuals take the risk of illegal plagiarism and imitation.A&XThe unique design of the product damages the legal rights and reputation of our company. What's more, direct fraud and sale of counterfeit goods will seriously damageA&XBrand image, disrupt the market and channels, and infringe the rights of consumers.

Our company attaches great importance to the brand image and market order, and has always resolutely cracked down on the production and sales of counterfeit and shoddy products. Once discovered, we will take relevant legal measures to protect the legitimate rights and interests of production, sales and purchase. To this end, the company has a special anti-counterfeiting agency, collecting evidence, and hiring lawyers and legal advisers to crack down on infringing organizations or individuals through legal means.Recently, there has been such an assaultA&XThe case of product design patent prosecution will be heard in Guangzhou Intellectual Property Court.

At the beginning of 2018, the market supervision department of our company found a counterfeit production and salesA&XHuizhou Furniture Co., Ltd. of furniture products, the company’s violation of the "Patent Protection Law" has seriously damagedA&XThe brand reputation and market order of furniture have harmed the legitimate rights and interests of consumers. Our company took it to court in accordance with the "Intellectual Property Protection Law of the People's Republic of China".A&XTake up the legal stick and fight against the offenders of product design patents.

It was verified that there are plagiarisms in many products produced by Huizhou Jiamulanke Home Furnishing Co., Ltd.A&XThe appearance of the CASA series of brand furniture products, especially its TV cabinet (patent number 201630562606.4) and sofa (patent number 201630580357.1), two popular products on the market,versusA&XThe appearance of the products produced by furniture is very close, and there are also obvious signs of counterfeiting in the long table and long coffee table. These are caused byA&XIndependently designed and developed products have already applied for design patents several years ago, and are protected by the "Intellectual Property Protection Law of the People's Republic of China". This move by Mulanco Furniture has not only severely affectedA&XThe sales and brand reputation of these two patented furniture products,Also rightA&XInfringement of the rights and interests of customers is illegal.

Infringed products by Mulanco

"TV Cabinet" (Patent No. 201630562606.4)

"Sofa" (Patent No.: 201630580357.1)

"Long Tea Table" (Patent No.: 201530085314.1)

Long table (patent number: 201630582878.0)

The above product patent details

A&XLegal recourse

A&XAfter discovering that the patented product had been plagiarized by peers, he determined to bring the infringing company to court. Our company believes that in the face of such dishonesty and illegal behavior, there is no room for negotiation, just asA&XUsers, the noble are not to be violated! This battle is not for profit, but for dignity. On June 6, 2018, our company formally filed a lawsuit with the Guangzhou Intellectual Property Court, requesting that Mulanke Home Furnishing Co., Ltd. infringe on our company's appearance patent rights be held accountable. On June 26, 2018, the Guangzhou Intellectual Property Court issued a notice of case acceptance and since then，A&XThe lawsuit against Huizhou Mulanke Home Furnishing Co., Ltd. for infringement of our company's intellectual property rights was officially filed, and a court hearing will soon be held.

行业看法

The industry view is thatA&XThe brand has long been committed to the design and production of post-modern high-end overall household products. It is a leading brand of post-modern style furniture. It consumes a lot of resources on brand building and independent research and development every year. It does not accept negotiation and mediation, and insists on using legal means to maintain the brand. The attitude of dignity and interest deserves recognition. This shows not only the brand's confidence and courage, but also the strength of the company. This resolute attitude not only provides a model for home furnishing companies to maintain design patents through legal means, but also forms a deterrent to counterfeit companies that are eager to try. It allows the society to see the attitude of original design furniture and greatly combats the arrogance of counterfeiting. To promote the development of patent protection in the furniture industry,A&XIn addition to design and quality, it has won widespread praise in the industry.

In an industry environment where plagiarism prevails, patent protection has a long way to go.A&XThere will never be a compromise in this regard, only in this way can the situation be clear, and the furniture can have its own dignity. Plagiarism is not only difficult to enhance the vitality of the enterprise itself, but also destroys the industry's atmosphere.A&XThis year, it has continuously increased investment in research and development, and delved into its core areas of post-modern luxury overall furniture products, only to achieve today's invincible results in the high-end furniture market. and soA&XI hope that more original design brands can come forward, so that Chinese original designers can have a healthy and fresh growth environment, and in the future can break out of Asia to the world, and let the world cheer for Chinese original furniture!

A&X郑重声明

For the counterfeit and inferior products discovered this time, we hope to attract consumers' attention. We once again solemnly declare:A&XAll series of furniture of the brand are only sold through legally authorized physical stores, and legally authorized physical stores have time-specific brand authorization; no organization or individual has been authorized to sell in other sales channelsA&XAny product. Any informal products purchased through illegal or unauthorized channels,A&XAnd its affiliated stores do not assume any after-sales and other responsibilities. At the same time, counterfeit and inferior products are likely to have problems during the use process and affect the personal and property safety of consumers. In order to avoid unnecessary losses, the company invites consumers to visitA&XFormally authorized dealership to purchase.

A&X通力维权

A&XThe attitude of protecting their own intellectual property rights and maintaining brand image is consistent and clear. The position of combating counterfeiting and infringement is unwavering, and illegal organizations or individuals are never allowed to use any form or nameA&XCounterfeit products raged out. In order to protect the legal rights of the company and distributors, we will continue to follow up and report on this infringement. At the same time, customers and distributors are also welcome to actively report all kinds of infringements, counterfeiting, and imitating units and individuals of our company's products to protect our common rights and interests. We will spare no effort to fight such illegal infringements to the end! thank you all.